I have shown in this chapter the ways in which ayahuasca rituals are conceptualized as a liminal, transformative experience that contributes to the transformation of the self by providing the space for experiencing communitas and self-reflection. This is not a ritual that reproduces social order; rather the ingestion of a powerful entheogen provides the ideal instrument of critique of mainstream culture by challenging basic cultural assumptions about oneself and the world. Based on this evidence, I argue that it makes sense to frame shamanic tourism as a sort of pilgrimage. These two phenomena share the focus on healing and personal transformation, which I have shown to be central for contemporary ayahuasca partakers. In this context, ayahuasca rituals are viewed by Westerners as the healing force for bodily and mental disorders that stem from what is perceived as Western culture’s spiritual impoverishment. In contrast to recreational use of similar substances, in shamanic tourism liminality is central and becomes the springboard for both healing and personal transformation. For Western participants, this healing is part of a larger project for healing and transforming humanity as one of the most important reported outcomes of their personal transformation is the realization of interconnectedness of all beings — in the words of one of my consultants, “we are all one-one heart.”