In the Peruvian Amazon, and in ayahuasca retreat centers that integrate plant medicine with Western psychotherapy, it is common to hear a traveler say that they did not want to drink ayahuasca in their home country, but felt it was important to come to the jungle and drink with a locally trained shaman, where the plants grow in situ and where there is a special energetic power of the forest. The Peruvian Amazon, populated by shamans, forest spirits, rivers, and a growing number of mental health workers, has pivoted from being conceived in the global imagination as a tierra incognita full of snakes, jaguars, parasites, and hostile peoples to an authentic site for healing, and where modern populations have a vested interest in increasing the efficacy of its healing power through integrating methods that facilitate the psychological integration of ayahuasca experiences among participants. Several writers argue that in indigenous contexts, the shaman has traditionally functioned as a sort of psychotherapist, and the community as the psycho-integrator for people who undergo strong experiences with sacred plants. However, most modern-day clients do not have this community support, but rather live in societies that stigmatize altered states of consciousness, particularly those induced by psychedelic substances. If the individual suffers because he or she finds it difficult to integrate ayahuasca or plant medicine experiences, they are often blamed for their decisions that caused their own suffering. Instead of a healing process, wider social norms inspire feelings of alienation, sometimes depersonalization, and often a state of confusion as to what the experience meant for their daily lives. As integration therapy continues to develop in both the Amazon and among drinkers of ayahuasca the world over, it remains to be seen whether the reverse colonization of Western styles of thinking persists in altering how Western-trained minds conceive of health and wellness, or whether the asymmetrical relationships between foreign clientele and mental health workers with local practitioners will remain a barrier.